Do you know Who are your Top Retailers for a specific Product category ?
Generally, FMCG Retail business managers
know about their overall performance of product categories, and this will be on
Primary sales. But when you want to do
a more in-depth analysis, primary sales data is not enough, and you need to
jump deep in to your secondary sales data too.
Majority of the FMCG Retail business
manager don’t have this Secondary data in depth, and no idea on how retailers
are buying and selling different product categories.
In this competitive world, its becoming important for business mangers to know more about the secondary data and take some effective decisions to improve business.
Lets see How these Secondary sales data
analysis can help you:
1.
To Optimise the inventory
level and plan replenishment in different territories effectively.
2.
Planning – Secondary product category wise sales data is very important for
planning the marketing initiatives
3.
Designing Sales drive – Its every critical to get in-depth data if you are planning for a
sales drive/ campaign, once you know who are the retailers who purchases more
and you can execute the campaigns effectively.
4.
Category top buyers /leaders generally would like to be treated as an elite client, and once you
know the category leaders, Business manager can plan for premium service to
those retailers.
5.
Understanding the market
dynamics -
if a Specific category is moving more in some geographical area, it can
be a topic of study and come out with different strategies to cross sell and
upsell.
6.
In Production planning
activity, the detailed knowledge of the product category movement will be
highly helpful.
Do you have such visibility in your
Organisation ?
Do get in touch with our Retail Tech
advisor to know more about how you can bring in such visibility and take
informed decisions -
Contact +91 70250 18881 or send email to sales@retailbean.com
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