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  • Retailbean
  • 15-Feb-2022
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How critical is real time sales data for FMCG Retail Managers

The fast-moving consumer goods (FMCG) global market is growing at a fast pace nowadays and market trends continuously change based on dynamic consumer behaviour. Traditional approaches will no longer work in the face of these changes. The time has come to clearly define new aspirations and make fundamental changes to operating models, and rethink FMCG retail!

Businesses are looking for innovative ways to remain competitive and digital transformation with Cloud FMCG Retail software is a crucial step towards the future to enhance profitability and growth. With proper data analytics techniques in place, FMCG companies can face these challenges and take proactive decisions.

FMCG retailing consists of multiple levels of people to manage the sales process & it’s highly crucial to know the whole process in realtime to keep you ahead of competition. Nearly all FMCG Retail managers are working on huge aggressive targets and they need to ensure to achieve those targets to make the business profitable.

However, no FMCG Retail Sales Manager likes to be held in the dark about their sales data! The main cause of worry for managers will be, how best they can do the number crunching and get the business moving as fast as possible in an optimum time. This scenario calls for crucial real-time data visibility which needs to be tracked very frequently and this is possible with Cloud Retail software like Retailbean.

Some of the questions FMCG Retail business managers speculate are:

  • How much inventory do their distributors have in possession in diverse geographical areas?
  • How many potential dealers are there who are capable of placing sufficient orders to reach the target?
  • Which product mix works best to up the profitability?
  • What are the products most Sales officers are taking orders for?

Let’s check out how the Realtime visibility of the order process works.

Suppose, you have a Distributor network wherein each distributor is assigned a territory. Each distributor will be dealing with a specific number of Dealers (shops). Simultaneously, sales officers are also assigned a territory where they can take orders on a regular basis.

When a sales officer approaches a Dealer(shop) and takes an order, the order details should be immediately made available to the corresponding Distributor so that the Distributor can deliver the products as fast as possible. You will need a streamlined system like Distributor management on cloud for managing this process, which will help them to operate seamlessly. It is crucial that you should have a perfect system – with a well-defined MAGIC TRIANGLE which will synchronise all your data from the market real-time. Successful FMCG retail business owners follow this principle. To know more about the Magic Triangle, click here.

Some of the benefits of Real-time visibility of the FMCG sales process are :

  • No more waiting for the weekly or daily report from Sales officers. All data is at your fingertips, real-time!
  • Track and manage your Field sales officers
  • Field Staff attendance management done automatically
  • No more Weekly or monthly data consolidation for MIS reports
  • Real-time Customer purchase data in the fingertip of Sales officers
  • Real-time Digital catalogue of products to showcase to Dealers
  • Real-time view of daily order Punching
  • Distributor knows about the order as soon as it is punched in
  • Distributor inventory Visibility

Once you have a cloud retail system in place, it becomes super easy to pull-out real-time reports from each territory, on Primary Sales, Secondary sales as well as Daily order system from the Field sales personnel.

Have you streamlined your FMCG retail business with such a Cloud FMCG Retail system in place? Do you have real-time visibility into your sales process?

If your answer is yes, you are on the right track! If not, you are missing out really! You can start thinking of implementing retailbean cloud-based software in your business.

For any queries in implementing such systems and processes, contact us at sales@retailbean.com

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